Bloggauksia sisältömarkkinoinnista

Kirjoittelin viime kuussa kustantajani ja koulutusorganisaatio Inforin blogiin ajatuksia ja vinkkejä sisältömarkkinoinnoista.

Aiheeseen liittyi myös "Sisältöstrategiaa sosiaaliseen mediaan" -workshop päivä, jossa viime perjantaina mietittiin mm

- erottumisen eväitä eli mistä aiheesta organisaatio tietää eniten maailmassa
- sisällön digitaalisia jakelukeinoja
- eri sisältöformaattien vahvuuksia ja tuotannnon haasteita
- organisoitumista, vastuita ja käyttäjien luoman sisällön plussia ja miinuksia
- bloggaamisen jaloa taitoa
- jne

3rd Book. Official.

It´s finally official. I signed my 3rd book deal last Thursday again for Infor, a Finnish training- and publishing company. Infor did great job with my last one book to make the their best selling book for 2010, thanks for all who bought the book!

Next book is the most challenging. I decided to research and write about digital opportunities for SMEs. That´s in plain English small and medium companies.

I will try to narrow the approach for both b2c and b2b businesses less than 20 people with limited marketing budgets, and try to find out how SMEs could use digital world to:

1 Acquire more customers
2 Serve their customers and other stakeholders
3 Grow sales
4 Save time and money

I have already booked a few interesting Finnish entrepreneurs to interview how they see their own marketing and sales are utilizing digital channels,and what they see next steps.

More information of the book coming later this winter. Stay tuned!

A book!

After 5 years of thinking and thinking I signed a deal to write a book about "Digital Marketing". The publisher will be Infor. They published my first co-written book .net. Hanbook for internet communication" almost 10 years ago.

The name of the book is still under construction of course since after outlining all the topics I got scary.

Wow! So much to talk about.

I decided I will try to cover key topics any marketer would face when moving his dollars to digital space.

- key channel strategies
- channel execution challenges
- how to integrate marketing
- how to save, sell, speak, serve and sizzle (with the brand) in digital.

Key question wont be: "should I go digital", rather it will be: "I am moving my marketing, r&d, sales and pr-budgets to digital. What should I consider, how to start, how measure and how to be succesful."

This will be an interesting book to work with along my summer teacher job at Helsinki School of Economics.

I will post the table of content here as soon it gets in public beta phase.