Personal branding and promotion

I had the pleasure and honor of holding a series of online workshops for potential young entrepreneurs.

We discussed at length what is required of an entrepreneur when the goal is to develop their own personal brand. We listed the following requirements and topics, among others:

- focus
- niche idea
- story
- social media accounts (all)
- personal / company web site (even simple one) and SEO understanding
- Intelligent advertising in digital media: search and social
- personal sales skills