Helsinki Missio´s interactive OOH at Helsinki Railway Station

I was walking across Helsinki Railway Station and came across with very interesting outdoor advertising campaign:

I stand to the marker and camera recognized me.

The screen changed, the bars where moving away, asking me to donate either 10€ or 20€ for Helsinki Missio to prevent old age lonelyness.

And, yes, there was a credit card reader available. Good stuff Helsinki Missio!