Digital Surface, part II

I had finally chance to play with Microsoft Surface. User experience was better than I thought and interactivity was quick enough, not of course like wiht mouse but good enough to lobby context. Once interior designers get their hands into the digital surface ecosystems we will probably see wonderful ubi-communication once seen only in movies.

10 Branding and Marketing Trends for 2010

Excellent thoughts about future branding and marketing http://www.brandingstrategyinsider.com/2009/10/10-branding-and-marketing-trends-for-2010.html

Accommodating these trends will require a paradigm change on the parts of some companies. But whether a brand does something about it or not, the future is where it's going to spend the rest of its life. How long that life lasts is up to the brand, determined by how it responds to today's reality.

1) Value is the new black
2) Brands increasingly a surrogate for "value"
3) Brand differentiation is Brand Value
4) "Because I Said So" is so over
5) Consumer expectations are growing

and 5 more, worth of reading and thinking

Microsoft Surface meets Google Maps

TravelTainment, a company that provides technology services to travel agents has created a mash-up of Google Maps and Microsoft Surface technology that enables holidaymakers to check out destinations on an interactive world map.

A little self promotion

I produced a promotional site for a local CPA/CPC agency AINOA with a help from a talented web programmer who did the most of the hard work here. Site in finnish is here http://www.ainoahelsinki.fi/.

Next four BIG opportunities in social media

My former colleague from Satama Interactive and a co-inventor of Jaiku microblogging service (sold to Google then) Jyri Engeström spoke on Monday in Helsinki, Finland about the next successful internet businesses.

Interestingly he raised four different opportunities as a main points:

1. Online services that collect online identities. Facebook dominates this category though Facebook Connect so far.

2. "What do I do right know" -status updates aka microblogging services. Set your status/location/mood/etc to one service and it do spreads status around several sites. Facebook is number one here too.

3. Social inbox. A service that would collect your networks updates and messages. This would be interesting, and again, it feels that FB is here dominat as well because you could see blog posts, delicious updates through it.

4. Real-time search. No one is good in here. Not even Google who searches past. Very promising opportunity to dig into.

My book TOC

Since April this year I have been diggin' my old notes and presentation, read several books and articles and surfed a lot to gather data for my new boos about digital marketing.

The final leg has started and I have a 4 weeks to finish the script. It´s been very interesting to try to put topics in order and I am not quite happy yet.

Anyway.

I am missing the the TITLE of the book. So lets make a little competition for all my FB friends: any one figuring out a great name receives a free lunch at Carma Restaurant! Deadline end of this month.

Here is the overall Toc:

1 Digital Media

Digital advertising
Search marketing
Affiliate marketing
Email marketing
Mobile marketing

2 Digital Service

Self Service Sites
Information Sites
Search Engine Optimazation
Web Analytics and measurement

3 Digital Community (or Place, havent decided yet...)

Social Media (FB, Twitter, YouTube etc..)
Viral marketing
Wikis and world of sharing
Virtual worlds

Oh. So many things.


Antti

Web 2.0 Expo key findings

Friend of mine Jussi Solja from N2 visited Web 2.0 Expo and put together this great summary "where are we now.." Worth of checking and understanding.

Learnings & buzz from Web 2.0 Expo San Francisco 2009

View more documents from Jussi Solja.