9/29/2009

A little self promotion


I produced a promotional site for a local CPA/CPC agency AINOA with a help from a talented web programmer who did the most of the hard work here. Site in finnish is here http://www.ainoahelsinki.fi/.

Next four BIG opportunities in social media

My former colleague from Satama Interactive and a co-inventor of Jaiku microblogging service (sold to Google then) Jyri Engeström spoke on Monday in Helsinki, Finland about the next successful internet businesses.

Interestingly he raised four different opportunities as a main points:

1. Online services that collect online identities. Facebook dominates this category though Facebook Connect so far.

2. "What do I do right know" -status updates aka microblogging services. Set your status/location/mood/etc to one service and it do spreads status around several sites. Facebook is number one here too.

3. Social inbox. A service that would collect your networks updates and messages. This would be interesting, and again, it feels that FB is here dominat as well because you could see blog posts, delicious updates through it.

4. Real-time search. No one is good in here. Not even Google who searches past. Very promising opportunity to dig into.

9/07/2009

My book TOC

Since April this year I have been diggin' my old notes and presentation, read several books and articles and surfed a lot to gather data for my new boos about digital marketing.

The final leg has started and I have a 4 weeks to finish the script. It´s been very interesting to try to put topics in order and I am not quite happy yet.

Anyway.

I am missing the the TITLE of the book. So lets make a little competition for all my FB friends: any one figuring out a great name receives a free lunch at Carma Restaurant! Deadline end of this month.

Here is the overall Toc:

1 Digital Media

Digital advertising
Search marketing
Affiliate marketing
Email marketing
Mobile marketing

2 Digital Service

Self Service Sites
Information Sites
Search Engine Optimazation
Web Analytics and measurement

3 Digital Community (or Place, havent decided yet...)

Social Media (FB, Twitter, YouTube etc..)
Viral marketing
Wikis and world of sharing
Virtual worlds

Oh. So many things.


Antti