I having a digital marketing training/presentation at Infor, a corporate training company in Helsinki.
Going to show them Skittle.com example, a case I would love to do to another brand. The redesign Skittle´s website is little more than a small overlay that links to user-submitted information about the candy on various social media sites like photos of candy wrappers on Flickr, videos from the company's YouTube channel, the Facebook fan page, its Wikipedia entry and real-time conversation on Twitter. What a simple, excellent use of earned, own and bought media. Love it.
Full presentation is available http://www.slideshare.net/anttileino/vpk-digital-marketing042009