4/20/2009

New Balance goes Digital

Remember New Balance? They are really going online with the latest campaign from Momentum NYC. Not bad if you are a Lacrosse fan (and I loved my old NB sneakers a lot!).


New Blance YouTUbe channel.


Campaign elements includes for example a campaign web site, a Twitter account, You Tube -channel (above) and a Facebook-group.


Havent seen any traditional advertising, an omen perhaps?

No comments: