New Balance goes Digital

Remember New Balance? They are really going online with the latest campaign from Momentum NYC. Not bad if you are a Lacrosse fan (and I loved my old NB sneakers a lot!).

New Blance YouTUbe channel.

Campaign elements includes for example a campaign web site, a Twitter account, You Tube -channel (above) and a Facebook-group.

Havent seen any traditional advertising, an omen perhaps?