Referral programs: turning your customers to sales force
iStockphoto has always been my numero uno destination to find suitable and relevant photos for any commercial work.
They are launching a new referral program which will turn us, customers, as a sales force. For iStockphoto I could earn $20 (USD) for each new customer I refer to them. Company will even help me motivate my referrals by offering them 10 free credits just for signing up through me.
I think all business should consider this as an option when they are developing modern marketing tactics. Time of yelling is over, time of recommendations is here.