New case: Equfit - for riders
A friend couple of mine invented a new kind of training program combining traditional aerobics with different exercises (streching, pilates, yoga, balance) needed to become excellent horse rider.
End result: Equfit. Check out the site (in Finnish) www.equfit.fi.
I helped them for the marketing concept, program names, copy texts and web site in my spare time. First trainining session are held on their own riding premises (they even have their own gym). I would love to see these training package to become a nation-wide.