Antti Leino @anttileino

Better done than perfect -- digital marketing, media, trends, ideas & personal log since 2005

Showing posts with label segmentation. Show all posts
Showing posts with label segmentation. Show all posts
11/18/2010

Segmentation for hyper-mature markets

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Youngme Moon in her excellent book " Different " explains an alternative segmentation scheme. The one we all learned at the schoo...
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