Antti Leino @anttileino

Better done than perfect -- digital marketing, media, trends, ideas & personal log since 2005

2/22/2011

The Worst Mobile Advertisement ever

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Hello Fonecta! You sent me this ad today. Why? Oh, sorry, yes I understand why (you want my employer´s money). Please, stop for a sec and ta...
2/15/2011

Foursquare for Businesses and Brands

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One of the hot topic for my 3rd book will probably be location-based web and mobile services. The New York-based social networking company ...
2/08/2011

3rd Book. Official.

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It´s finally official. I signed my 3rd book deal last Thursday again for Infor, a Finnish training- and publishing company. Infor did great ...
1/18/2011

A perfect loyalty program

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In today´s world we all belong to one or more loyalty programs. In exchange of personal and behavioral information we believe that there ar...
11/18/2010

Segmentation for hyper-mature markets

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Youngme Moon in her excellent book " Different " explains an alternative segmentation scheme. The one we all learned at the schoo...
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10/11/2010

Website updated

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Personal note: my small planning/design/consulting agency updated service we offer. Check it out (in finnish) http://www.lowreality.com/ . S...
9/13/2010

New case: Equfit - for riders

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A friend couple of mine invented a new kind of training program combining traditional aerobics with different exercises (streching, pilates,...
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