Yes. I started my own little digital shop lowreality digital marketing in April. Check it out its site www.lowreality.com (in finnish so far).
2 and half years at MRM/McCann Helsinki were very rewarding, educational and fun. I will miss both of my CEO (still good friend with both), our creative creative creative director, all wonderful project directors and managers plus the way of working.
Love you all guys at Pieni Roobertinkatu, Helsinki!
4/30/2009
4/24/2009
Presentation on Monday.
I having a digital marketing training/presentation at Infor, a corporate training company in Helsinki.
Going to show them Skittle.com example, a case I would love to do to another brand. The redesign Skittle´s website is little more than a small overlay that links to user-submitted information about the candy on various social media sites like photos of candy wrappers on Flickr, videos from the company's YouTube channel, the Facebook fan page, its Wikipedia entry and real-time conversation on Twitter. What a simple, excellent use of earned, own and bought media. Love it.
Full presentation is available http://www.slideshare.net/anttileino/vpk-digital-marketing042009
Going to show them Skittle.com example, a case I would love to do to another brand. The redesign Skittle´s website is little more than a small overlay that links to user-submitted information about the candy on various social media sites like photos of candy wrappers on Flickr, videos from the company's YouTube channel, the Facebook fan page, its Wikipedia entry and real-time conversation on Twitter. What a simple, excellent use of earned, own and bought media. Love it.
Full presentation is available http://www.slideshare.net/anttileino/vpk-digital-marketing042009
4/20/2009
New Balance goes Digital
Remember New Balance? They are really going online with the latest campaign from Momentum NYC. Not bad if you are a Lacrosse fan (and I loved my old NB sneakers a lot!).
New Blance YouTUbe channel.
Campaign elements includes for example a campaign web site, a Twitter account, You Tube -channel (above) and a Facebook-group.
Havent seen any traditional advertising, an omen perhaps?
Landrover @ Twitter
As a Landrover owner it was interesting to see how quickly netizens reacted manufacturer´s marketing campaign at Twitter. They also promoted heavily Twitter´s "hastags" to engage conversation (see print ad on the left). Is this the future of advertising - or is it still too early to try to capitalized social networks? I think so.
3/27/2009
96 hours project
Brief given on Monday. Tuesday visual idea. Wednesday video capturing. Thursday building. Delivery late Thursday.
Not bad. Project is here http://www.mtv3.fi/jokakoti/tutorial/.
Site itself by Avaus & uoma.
Not bad. Project is here http://www.mtv3.fi/jokakoti/tutorial/.
Site itself by Avaus & uoma.
3/24/2009
Back online - finally
After over a year without publishing anything on personal blog is a shame. I decided to do something for it.
So I am going to write a book. A real book. YEs, I do have a publishers already. It will be a book about Digital Marketing. Should be ready at the end of the year.
Whoah!
I will use this blog to communicated how writing is proceeding.
In a mean time, I am a blogger in another finnish web site, so take a look (in finnish):
http://www.huoltamo.com/blogit/kaikki/antin-blogi
So I am going to write a book. A real book. YEs, I do have a publishers already. It will be a book about Digital Marketing. Should be ready at the end of the year.
Whoah!
I will use this blog to communicated how writing is proceeding.
In a mean time, I am a blogger in another finnish web site, so take a look (in finnish):
http://www.huoltamo.com/blogit/kaikki/antin-blogi
11/19/2007
November 07 and some news to come...
Almost 10 months in advertisingg business. Feels like it was yesterday. But I know, there is something on the air... just wait....
Anyhow...
My boss went to Milan, Italy to the McCann Europe´s yearly planning meeting, and came bck with smile. She - and slightly us too - had turned this company profitable after few years of trouble! Great!
Another topic - big pressure is on my shoulders since digital and CRM marketing are one of the growth areas, as well btl. Wow! Some thoughts about this challenge later this year (maybe).
Most pleased this fall I was work we did for L'Oréal Paris in Finland. They really wanted to go online to help boost sales and loyalty of some challeging products categories. Like hair colors - a category I never thought I would be dealing with. But hey, if this is your job, one have to get into the anything (that is not against your values).
So go and check it out http://www.hiusvarit.fi web site. Some nice social feateres like discussion forums, voting etc - and many to come (hopefully). At least I have planned something more.
I am so pleased to find that our client is within a year turned their efforts more and more online-driven. E-mail marketing is now almost a monthly rutin. Among others. And waht´s best, their intrest forces my team and myself to really get everything out from digital marketing. Okey, there is a long wat to go for really interactive marketing , but hey, so have so many other firms as well.
p.s. Another case I am still proud of, from my last Satama-time. The site for Arabia-brand of Iittala Group (now part of Fiskars Group).
Something went well on a project because after months of updates and campaigns it still look great, freach and... sao Arabia-brand. Check it out http://www.arabia.fi/.
Anyhow...
My boss went to Milan, Italy to the McCann Europe´s yearly planning meeting, and came bck with smile. She - and slightly us too - had turned this company profitable after few years of trouble! Great!
Another topic - big pressure is on my shoulders since digital and CRM marketing are one of the growth areas, as well btl. Wow! Some thoughts about this challenge later this year (maybe).
Most pleased this fall I was work we did for L'Oréal Paris in Finland. They really wanted to go online to help boost sales and loyalty of some challeging products categories. Like hair colors - a category I never thought I would be dealing with. But hey, if this is your job, one have to get into the anything (that is not against your values).
So go and check it out http://www.hiusvarit.fi web site. Some nice social feateres like discussion forums, voting etc - and many to come (hopefully). At least I have planned something more.
I am so pleased to find that our client is within a year turned their efforts more and more online-driven. E-mail marketing is now almost a monthly rutin. Among others. And waht´s best, their intrest forces my team and myself to really get everything out from digital marketing. Okey, there is a long wat to go for really interactive marketing , but hey, so have so many other firms as well.
p.s. Another case I am still proud of, from my last Satama-time. The site for Arabia-brand of Iittala Group (now part of Fiskars Group).
Something went well on a project because after months of updates and campaigns it still look great, freach and... sao Arabia-brand. Check it out http://www.arabia.fi/.
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