Starting an own business

Yes. I started my own little digital shop lowreality digital marketing in April. Check it out its site www.lowreality.com (in finnish so far).

2 and half years at MRM/McCann Helsinki were very rewarding, educational and fun. I will miss both of my CEO (still good friend with both), our creative creative creative director, all wonderful project directors and managers plus the way of working.

Love you all guys at Pieni Roobertinkatu, Helsinki!


Presentation on Monday.

I having a digital marketing training/presentation at Infor, a corporate training company in Helsinki.

Going to show them Skittle.com example, a case I would love to do to another brand. The redesign Skittle´s website is little more than a small overlay that links to user-submitted information about the candy on various social media sites like photos of candy wrappers on Flickr, videos from the company's YouTube channel, the Facebook fan page, its Wikipedia entry and real-time conversation on Twitter. What a simple, excellent use of earned, own and bought media. Love it.

Full presentation is available http://www.slideshare.net/anttileino/vpk-digital-marketing042009


New Balance goes Digital

Remember New Balance? They are really going online with the latest campaign from Momentum NYC. Not bad if you are a Lacrosse fan (and I loved my old NB sneakers a lot!).

New Blance YouTUbe channel.

Campaign elements includes for example a campaign web site, a Twitter account, You Tube -channel (above) and a Facebook-group.

Havent seen any traditional advertising, an omen perhaps?

Landrover @ Twitter

As a Landrover owner it was interesting to see how quickly netizens reacted manufacturer´s marketing campaign at Twitter. They also promoted heavily Twitter´s "hastags" to engage conversation (see print ad on the left). Is this the future of advertising - or is it still too early to try to capitalized social networks? I think so.